A good way to think about the internet is that it is basically a space that is entirely separate from the physical world but is nonetheless just as rich and diverse. Taking this metaphor further, search engines are basically the interconnected system of roads, signs, signals and other such elements that allow you to get to one place to another. Similarly to how a top notch mall or store will never get any customers until and unless the roads leading to it are clearly marked and well maintained, your site wouldn’t get the right amount of traffic if you don’t use SEO.
SEO is basically the analogue to road maintenance and signage here, and on site SEO is the crucial first step to take in terms of figuring all of that out. At this point you might be asking, what is on page SEO anyway? Well, the simplest way that we can put it is that it is a series of tasks that you can do to make your site get a higher search engine ranking. This type of SEO is important, since the truth of the situation is that you would not get the chance to receive any hits on your site if it has not been implemented with all of the right factors and aspects kept in mind.
This form of SEO is fundamental to the future success of your site because it is the very thing that makes it readable to web crawlers. It highlights content that might be deemed relevant and therefore gives you the chance to attract a larger quantity of viewers to your digital storefront. That is why investing in good SEO is a great idea.